When discussing invention, it is important to understand that the main idea and concept is to “find something to say” and also one must keep in mind the other elements featured within the concept of rhetoric. According to Gideon Burton, “invention is tied to the rhetorical appeal of logos” and when speaking to others we must be “orientated to what an author would say, rather than how this might be said” (Burton). Furthermore, there are certain topics, rhetoricians can follow, which will allow the audience to make a deeper connection with, these are called the “topics of invention”. They are key concepts which are found throughout life and many people have experienced them and are aware of their meanings. Some examples are cause and effect, comparison, and the connections between various relationships. By following these topic layouts, a speaker can connect with the audience in multiple ways and reach them on all levels, including ethos, pathos, and logos.
The idea of utilizing common places of conversation can also be seen in the Sophists approach to rhetoric and every day life. Throughout their teachings they continually focused on the practical things in life and conveying this through the art of discourse and rhetoric. Overall, they brought forth a more modern way of thinking which allowed them to express every day matters in a poetic format and this innovative form of communication was greatly accepted by “the ambitious citizens of the newly founded democratic empire” and they “were ready to hear” this “style of expression” (Crick, 2010).

